Sarouk Rug
What is a Sarouk Rug?
A Sarouk rug (also spelled Sarough) is a luxurious Persian carpet known for its velvety wool, rich floral designs, and exceptional durability. Originating in the village of Sarouk near Arak (formerly Sultanabad) in central Iran, these rugs gained global prominence in the early 20th century. Classic Sarouk rugs typically feature an all-over floral spray pattern or a small medallion, woven in a palette of deep reds, navy blues, ivory, and peach. The signature rose-red or raspberry field, often intensified through post-production dyeing, became especially popular in American markets—giving rise to the term "American Sarouk." These rugs are tightly knotted with high-quality wool, resulting in a soft, lustrous pile that stands up well to foot traffic. Their blend of elegance and strength has made them heirloom pieces in many households. A Sarouk rug instantly elevates a room, combining timeless Persian artistry with lasting comfort.
Sarouk Rug History and Origin
Sarouk rugs are woven in and around the village of Sarouk near Arak (Sultanabad) in Iran's Markazi province. The region's weaving history dates to the late 1800s, flourishing particularly in the early 20th century due to Western—especially American—demand. During this period, rug production in Sarouk was tailored for export, with floral patterns and warm red fields appealing to foreign tastes. American Sarouks from the 1910s–1930s were often chemically dyed after export to enhance their rosy color, creating a distinctive look now iconic. Earlier rugs from the region, such as Farahan or Mahajiran Sarouks, featured medallions and more traditional Persian tones, and are highly collectible today. The fine, oily wool from this area contributed to the rugs' durability and softness. Over generations, weaving knowledge was passed down, sustaining the village's reputation for high-quality, elegant carpets. Sarouk rugs thus reflect both deep-rooted Iranian craftsmanship
How to Identify Sarouk Rug? Sarouk Rug Pattern, Colors, Design
Identifying a Sarouk rug involves noting its fine craftsmanship, dense floral motifs, and distinctive coloration. Many Sarouks feature an all-over layout of symmetrical rose bouquets, peonies, and scrolling vines, though some have a small, subtle central medallion. The hallmark color is a salmon-pink or deep raspberry red field, often complemented by midnight blue borders with ivory, peach, and light blue accents. These rugs are woven using the Persian (asymmetrical) knot on a cotton foundation, and have a knot density ranging from 120 to 240 knots per square inch (KPSI), offering a detailed but not overly intricate pattern. Sarouks also stand out for their rich, oily wool, producing a soft, velvety pile. The floral designs often flow gracefully with slight curvatures, showing a polished village style that balances between urban and tribal influences. Flip the rug over, and you’ll notice a dense, uniform back—another hallmark of genuine Sarouk craftsmanship.
How Much Do Sarouk Rugs Cost?
Sarouk rugs vary in cost depending on age, size, quality, and origin. A mid-20th century or newer Sarouk in good condition, measuring around 6 feet x 9 feet or 8 feet x 10 feet (183 cm x 274 cm or 244 cm x 305 cm), typically sells for $1,500 to $4,000 USD. Larger sizes like 9 feet x 12 feet or 10 feet x 14 feet (274 cm x 366 cm or 305 cm x 427 cm) may cost $3,000 to $8,000 USD. Antique Sarouks from the early 1900s—especially American Sarouks or Farahan/Mahajiran Sarouks—can fetch $5,000 to $10,000 USD or more, depending on condition and rarity. Exceptional pieces from renowned workshops may exceed $10,000 USD. Factors like original dye quality, wool softness, and design intricacy all affect value. While not the most expensive Persian rugs, Sarouks offer lasting quality and beauty, making them a smart investment for collectors and interior decorators alike.
What Are Common Sarouk Rug Sizes?
Sarouk rugs are most commonly found in medium to large rectangular sizes ideal for living and dining rooms. Standard sizes include 8 feet x 10 feet (244 cm x 305 cm), 9 feet x 12 feet (274 cm x 366 cm), and 10 feet x 14 feet (305 cm x 427 cm). These dimensions allow the full floral design to be appreciated across open spaces. Smaller Sarouks, such as 4 feet x 6 feet (122 cm x 183 cm) and 5 feet x 7 feet (152 cm x 213 cm), do exist but are less common, serving well in bedrooms, foyers, or as elegant accent pieces. Rarely, very large Sarouk carpets (12 feet x 18 feet or 366 cm x 549 cm) were commissioned for grand estates. Runners (e.g., 3 feet x 10 feet or 91 cm x 305 cm) are uncommon due to the region’s design preferences. Regardless of size, Sarouk rugs bring a sense of Persian luxury and floral elegance to any space.
